TOY EXPERT PROVIDES HOLIDAY SHOPPING ADVICE IN TIME FOR BLACK FRIDAY/SMALL BUSINESS SATURDAY
It’s time for shoppers to hit the stores (or the internet, as the case may be) in search of that perfect Christmas gift! The holiday shopping season officially kicks off with Black Friday today and Small Business Saturday tomorrow. And, of course, the majority of that shopping will be for the kiddos out there. So just what are the hottest toys this holiday season? Marianne Szymanski, founder of TOY TIPS Research Institute, says that consumers shouldn’t be looking for the hottest toy. Rather, they should be looking for the toys that will actually be used.
Szymanski seeks to help holiday shoppers find that perfect toy via the TOY TIPS “Tested and Trusted” List for 2012. You can find it and holiday shopping tips at www.toytips.com.
So how do you know if the hottest toys are the right toys to buy for your children? Szymanski says that, first and foremost, you should make sure your children are interested in those toys.
Marianne Szymanski created the TOY TIPS Research Institute with the intention of sharing her wealth of knowledge about toys. She has been reporting on independent toy reviews for over 21 years in the US and abroad. Szymanski appears on her own TOY TIPS segment on WITI-TV in Milwaukee and has been a frequent guest on national news and talk shows including Good Morning America, The Early Show, Dr. Oz, Rachel Ray and CNN.
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